Wine: Padua Consorzio Italia looks to 'conquer' China
Padua - Consorzio Italia del Vino will be in China (in Shanghai and Beijing) to take part in two major events. At the end of September, to continue its eight-year long dissemination and promotion initiative, the Padua-based Consortium will introduce the best national wines at two different events, with the aid of China's top professionals in the wine industry. The first event is intended for sector professionals; the second one, instead, is aimed at journalists and influencers and features an innovative formula that combines wine with other symbols of "Made in Italy" excellence such as fashion, cuisine and sports car production.In 2017, China proved to be one of the most attractive markets for wine imports in the world. In 2016, the market could be estimated at 2.1 billion with 6.3 million hectoliters of imported wine. Italian wine imports in China have grown by 35%, the highest percentage recorded among the leading wine producing countries that dominate the Chinese market, i.e. Spain, Australia, France and Chile.