Safilo: to open in Belarus, Kazakhstan. Target: 40 Countries
Venice - Safilo, manufacturer of fully integrated eyewear, announces new openings in Belarus and Kazakhstan. "These new openings, in a region with such high potential for growth as Central and Eastern Europe, support one of the key objectives our 2020 Strategic Plan. Focused on expansion, Safilo's commercial network now totals 40 countries worldwide", the Company said in a statement. Following this development, the Group is able to enter into commercial partnerships with optical retailers in Belarus and Kazakhstan, offering its portfolio of prestigious brands covering five market segments. These include high-end Atelier with Ellie Saab, Fashion Luxury with brands such as Dior, Fendi, Jimmy Choo, Givenchy, Celine, BOSS, Max Mara and Pierre Cardin, Lifestyle with Carrera, Marc Jacobs, Juicy Couture, Fossil and Kate Spade, and also the fast-growing Mass-cool segment with Polaroid and Havaianas. "With this expansion, we are bringing our high quality branded eyewear directly to Belarus and Kazakhstan. We are committed to building trusted partnerships with local optical retailers, based on a transparent commercial policy and wide selection of brands, together with appropriate support for local business development through effective in-store marketing and excellent customer service, declared Luisa Delgado, CEO, Safilo Group.