Made in Italy: a Master's degree for ambassadors of Italian wines
Florence - It is grape picking time and Italy is the world leader in wine production: this is the right time to create a new type of job, training a professional who can improve foreign knowledge of Italian wines in the consolidated markets and, especially, in those where wine sales are growing. This is the objective of the 'Italian Wines and World Markets' first level Master Degree, jointly organized by the SantAnna School of Advanced Studies, the University of Pisa, the University for Foreigners of Siena and the Italian Sommelier Association (AIS). Registration for the third edition will close on Wednesday 11 October 2017. According to the press release, the Master is designed for students with a bachelor degree in viticulture and oenology, or food studies, economics, communication and marketing. Students with a bachelor or higher degree in other relevant subjects, consistent with their study plan and personal motivation, can also apply. The first two editions have been very successful and resulted in very high placement levels. Admissions are also open to students who have completed their exams before the beginning of the teaching term, scheduled for 9 November 2017, and expect to earn their bachelor degree during the course of the term. Participation to single modules or as a guest student is also possible. Some lectures are held in English, to facilitate the approach to international markets. The course entails 400 hours of classroom work and 450 hours of placement in companies operating in wine production, communication and event planning, wine marketing and exports. Lessons will take place on weekends, from November 2017 to June 2018.