Lucania gastronomic products on show on Gucci family Yacht
Potenza - Quality gastronomic specialities from Basilicata have been displayed on the Gucci family yacht Nora II, symbolizing Italian haute couture, along the coast of Magna Graecia. This regatta-type initiative sailed from Policoro, sponsored by CIA, AGIA and the Lucania Yacht Club, continuing from the "Villaggio delle Tipicità" promoted in Policoro last summer."On this occasion, the yacht was filled with our most significant agricultural products explained the promoters in order to highlight the importance of the relationship between food and territorial tradition, whose value is not always fully made clear, thereby damaging fair prices for local farmers.
The effect of the fashion-gastronomy combination is an extra plus... both symbols of Italian quality which boost exports, as demonstrated again by recent economic statistics. CIA, AGIA and the Lucania Yacht Club have focused on the goal of increasingly integrating tourism and food&wine promotion, just as the colors and emotions of a holiday on the Ionian sea blend perfectly with the flavors and tastes offered by the Metapontine area. This project is not only a shop-window for quality produce from the coastal strip of the Province of Matera which as its promoters emphasized are renowned world-wide and also highly appreciated by international visitors, it is also a further opportunity to stimulate tourists to take some Metapontine products home as souvenirs."