Interbrand :  Gucci , Ferrari and  Prada  in the top 100

​Rome - Gucci and Prada have been classified once again among the worlds top brands (51st and 94th respectively), with Ferrari making its first entry (88th). On the podium of the eighteenth edition of Interbrands 'Best Global Brands' are Apple, Google and Microsoft, confirming the dominion of technology. The other new entries this year are Netflix (78th) and Salesforce.com (84th).This year, the focus is on 'Growth in a Changing World' with three key factors under the microscope: People, Technology and Brands. 'We are experiencing an exciting period of social, technological and industrial change, which directly impacts every aspect of business and life,' says Jez Frampton, Interbrands Global Chief Executive Officer. 'Amidst this constant evolution, growth becomes an increasingly demanding challenge. This is why organisations need brands more than ever before. The companies taking part in Best Global Brands acknowledge their brands are the main platform to achieve their growth objectives.' On the Italian front, Guccis performance has come in at number 51, with an increase in brand value of 6% to achieve US$ 9,969 billion. Thanks to the new course set by its management and by creative director, Alessandro Michele, the brand has once again taken over the role of fashion leader. Ferrari, the epitome of automotive luxury, is celebrating its 70th birthday this year. It has recorded a brand value of US$ 4,876 billion, and crossed the finishing line thanks to a steep rise in sales. Although it continues to be an unquestioned international benchmark, Prada is struggling to translate the strength of its brand into economic results and has dropped to 94th place.'Guccis transformation over the last two years has led the brand to grow considerably in a sector, where many players, like Prada, have found themselves facing difficult challenges.' As executive director of Interbrands Italian office, Lidi Grimaldi, observes. 'Ferraris re-entry is testimony to how one of the most well-known and most popular brands in the world is using economy of scale to its own advantage.'