Food: Alibaba brings Italian milk to the Chinese market
Florence - Centrale del Latte d'Italia has entered into a strategic partnership with the Alibaba Group, global leader in online and mobile sales, to sell long-life (UHT) whole milk to the Chinese market. Central del Latte d'Italia (CLI) products will be sold through Tmall, Alibaba Group's largest Chinese business to consumer e-commerce platform, which will ensure access to a potential market of over 460 million active consumers annually. Tmall's Chinese consumers will be able to purchase 100% Italian long-life milk (UHT milk with a shelf life of 300 days), under the Mukki brand. CLI Group's Tuscan brand is synonymous with Italy's quintessential superior quality and excellence. This was the content of a note issued by the group. Products will be available in 1 liter cartons and also convenient 200 ml packs, perfect for on the go consumption. The agreement enables Centrale del Latte d'Italia to benefit from the e-commerce potential of a leading partner in the reference markets. to increase our exports to China, previously launched in 2014 through traditional distribution channels. "Our partnership with Alibaba is a fantastic opportunity for growth. Based on CLAL figures, import of UHT milk in China increased six-fold over the last 4 years, and 36.5% between 2015 and 2016, an increase accounted for by the ever-increasing demand from Chinese consumers for top quality, safe food products. We believe our products and brands can fully meet this demand", stated Luigi Luzzati, President, Centrale del Latte d'Italia Group. "We are particularly proud to announce this collaboration", declared Rodrigo Cipriani Foresio, Alibaba Group's Managing Director for Southern Europe. "Milk is one of the best-selling categories of products on our platform. For example, during our Singles Day, over 10 million liters were sold in 24 hours. Through this agreement, Mukki milk, with its close links to Tuscany, may be sold to hundreds of millions of Chinese consumers wishing to enjoy the best of Made in Italy products in their own homes".