China: Technogyms first flagship store ready in 2018
Beijing - China is a clean slate, and Technogym intends to follow up its Milan store with the opening of a flagship store in Shanghai by the end of 2018. The announcement was made by Nerio Alessandri, Technogyms President and founder, in Beijing today after stops in Hong Kong, Nanjing and Shanghai. 'China is a clean slate. It has enormous cities the size of London that we know nothing about', he explained during a press conference at the Italian Embassy in Beijing. 'We need to extend our knowledge beyond Shanghai and Beijing to other elusive cities, and discover new markets. China is not a country. China is a continent.' The President of the Cesena company believes in having the right mentality. 'This is a new beginning: Technogym China 4.0 is more like a start-up.' Technogyms major objective over the next few years will be the 2020 Tokyo Olympics: the 2022 Beijing Winter Olympics are still 'too far off', but the search for new markets begins in China. 'The Chinese need Technogym to set themselves apart', Alessandri continued. 'We have some major brands in Italy, which are very popular here in China. We need to preserve our identity, quality and design. To lose our heritage would be a problem'.