Agriculture: the new portal for Italian farmers is online
The new portal from Cia-Agricoltori Italiani is online: a real news site, providing real time information on the Confederation's activity and on the world of agro-food, consumers and the environment. Totally new functions and objectives for www.cia.it: this is no longer about internal communications and information, but rather a tool designed for members and the general public that can effectively address their constantly evolving information needs. There is more space for news, in-depth reading and special focus on food and wine, farming, the environment, economics, welfare and Europe. The Agrichef (registered trademark) section, dedicated to the Confederation's celebrated chefs, with their country recipes that are winning over TV and the web, has also been reviewed. The structure is simple and intuitive, with constantly updated news and a simple, clear and appealing graphical layout.
The dynamic and flexible website leaves room for interactive content, such as videos and photo galleries, following established trends on the web. News can also be instantly shared on social networks, and the site is fully optimized for viewing on mobile devices, since its structure and graphics are responsive. With its widespread presence in over 5 thousands Italian towns, Cia recognizes the key role played by news from its base, which now have greater visibility. Associated farmers are also the key voice of local farming, as they post video stories of their original and traditional products.