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Chianti wine gets on the road in South America

Chianti wine gets on the road in South America
Chianti classico

Florence - The new Chianti Lovers Latam Tour 2017, organised by the Consorzio del Vino Chianti gets on the road in South America. Following last year's success, the Consorzio decided to continue promoting its wines in South America to boost trade and increase exports in areas where the Tuscan wine is now starting to be highly appreciated. The Consorzio will be in Lima, Peru, on February 17, where a vertical wine tasting session of Chianti Riserva will take place, to be followed by a presentation of the the full range of Chianti's categories, such as vintage, superior, riserva and vin santo, on February 20 in Cuzco.

The tour will continue on to Medellin, Colombia (Feb. 22) where the same programme will be offered, and then it will stop in Cuba where Chianti will the the guest star at the Festival Habanos (Feb. 27 - Mar. 3) with a tasting session of Chianti Riserva, cheeses and cigars, during the gala dinner and a stand, featuring the wines of the 12 member wineries. Cancun, Mexico, will be the final stop of the Tour (Mar. 13), hosting, for the first time, a seminar for industry operators.

All the Latam Tour 2017 destinations, except for Mexico, have already tasted this denomination wine at least once, which is now being proposed at a higher level in countries where there is an equally high-level gastronomic culture. Giovanni Busi, president of the Consorzio Vini Chianti, explained that in Peru there are unique ingredients which are often processed with peculiar techniques to make truly interesting dishes. "Lima offers to the aficionados a wide range of starred restaurants with their emerging top-ranking chefs that have achieved international fame and success, making Peruvian cuisine famous across the whole of South America.

This is one of the reasons why we would like to encourage them to serve more of our table wines. Peruvian wine-masters are highly skilled, as we appreciated during our last Tour. Colombia, has a different story and is a different type of territory, which is equally interested in wine consumption. During the past 15 years, this sector has grown rapidly, starting with Chilean and Argentinian wines, followed by Californian, Spanish, French and Italian wines. In Peru, we are definitely the most represented denomination, and we aim to enhance our institutional and commercial participation," said Mr Busi.